If you’re like most marketers, you’re always looking for ways to increase your event ROI. You’ll learn how to get attendees excited about your events and even what type of giveaways work best (hint: they aren’t all created equally). We’ve also included an awesome infographic with our top seven tips to make sure we cover all the bases. Make sure you save this blog post so you can come back when it’s time for your next event planning session.
Boost ROI of marketing events
For event marketers, maximizing return on investment (ROI) is key to creating the best experience for attendees. This includes making sure that sponsors are happy and given opportunities to interact with attendees in meaningful ways. To increase ROI, take these steps:
- Create a sponsor package that will appeal to potential sponsors
- Offer sponsorship packages at different levels
- Include social media engagement as part of the sponsorship package
- Find out what kind of relationship your organization wants to have with its sponsors
- Make sure you include an attendee list in your sponsorship packet
- Promote your event on the company website
- Consider partnering up with other organizations or companies
- Send thank-you notes after the event
- Send out invitations before an event is scheduled to give potential attendees time to plan their schedules and budget for travel and accommodations.
- Make sure that your invitation includes an RSVP form, so you know how many people will be attending ahead of time and any other information they need to make a decision.
- Reach out personally to those who have not responded by phone or email because this can help confirm attendance or secure additional sponsorship dollars from those on the fence about coming.
Ways to measure event ROI
There are many different ways to measure event ROI, but there is no one-size-fits-all solution. The most important thing is that you have a clear goal in mind when deciding how to measure your return on investment. To help you decide what will work best for you, here are four common methods of measuring the success of an event.
- Number of leads generated by the event
- Sales generated by presenting new product lines or services at an expo/showcase
- Revenue generated from ticket sales
- Engagement metrics (i.e., number of attendees who submitted their email address).
Successful business leaders understand the importance of event ROI. The first way is to calculate how many new leads were generated at the event. The second way is to measure how much revenue was generated from attendees purchasing goods and services, such as food or merchandise, at the event. And finally, find out what percentage of people registered for an email list or newsletter after attending your event. These are just a few ways that marketers can measure their return on investment from an event.