what is

BEHAVE?

BEHAVE is the second enterprise conversion assembly. We’ve taken everything great from WhichTestWon's "The Live Event" and made it even better.

Expanding on TLE’s success, BEHAVE is at the intersection of marketing, optimization, testing and behavioral psychology; seamlessly blending these diverse disciplines to deliver a truly unique 3-day event. By converging these fields, BEHAVE digs into the root of all conversions – human behavior.

Your days will be filled mingling with your digital marketing peers during a series of curated conversion conversations lead by the industry's experts. Your evenings will be spent carousing alongside these same peers at our "No Need to Behave" networking soirees and happy hours. Throughout it all, day or night, you'll have the opportunity to rub shoulders with some of the biggest brands in the industry.

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why should I

ATTEND?

Co-Working Lounge

Need to answer emails and take phone calls? We don't want you to skip a beat. We'll setup a co-working space equipped with chargers, wifi and a simulcast of the main stage.

BootCamps

Start the conference strong with 4 conversion bootcamps on Sunday. These will include sessions on real-life business problems followed by 30 minute workshops. You’ll be able to solve your biggest questions on-site with your peers who have been there.

1:1 Conversion Critiques

Consult with leading industry experts for 30 minute private, 1:1 strategy sessions. You'll walk-away with tactical, executional advice with audits of your digital storefront, mobile, email, and Facebook/Instagram ads.

what else is happening at

BEHAVE?

case studies

presented

by your peers

Get profound and actionable takeaways from the latest A/B split tests by innovative marketers

See real-life test data from brands like Hotels.com, Royal Bank of Scotland, Time Warner Cable, Ancestry.com, and Autodesk

Be inspired by creative samples

Get office politics tips for testing departments

expert speakers

Secure exclusive insights from leading behavioral economists and conversion rate experts

Nate Silver, Founder & Editor-In-Chief, FiveThirtyEight

Robert Cialdini, Best Selling Author of Influence: The Psychology Of Persuasion

Jessica Carbino, Sociologist, Tinder

Jason Veitch, Internet Personality

Jason Finger, Former Co-Founder & CEO, Seamless / GrubHub

Kelly Peters, Co-Founder & CEO, BEworks

DEEP-DIVE

BOOTCAMPS

Access the minds of our top conversion scientists

Get a snapshot of findings from millions of A/B tests

Use these findings to inform your digital strategy

No Baby Talk or B.S. – seriously practical, hands-on sessions.

No Retreads – you will not have seen these any place else!

1-on-1 CONVERSION

CRITIQUES

Discover advanced conversion tactics to boost your business

Get advice and strategies tailored to your website, your traffic, and your business

Experience private sessions (as many as you need!) with our top conversion consultants

Leave BEHAVE with a plan for your business

who attends?

previous attendees

HOTEL & VENUE

The Grand Hyatt is conveniently connected to Grand Central Terminal, set in Midtown Manhattan, steps away from Cipriani’s Restaurant and blocks away from some of New York’s most popular landmarks.

The beautiful Grand Hyatt was originally built in 1919, opening as the Commodore Hotel. The hotel combines modern New York simplicity with the flair of classic architecture representative of old New York.

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things to do in nyc

1

Central Park: You’re in for a whirlwind of experiences whether you take a gondola ride, feed sea lions at the zoo, or enjoy a drink at Loeb Boathouse.

2

Metropolitan Museum of Art: Experience 5,000+ years of art. Not up for that? Catch breathtaking views of NYC’s skyline and Central Park over drinks and hors d'oeuvres at the Met Rooftop Bar.

3

The High Line: Surround yourself with delicious drinks and eats while walking across this elevated park built atop a historic freight rail line along Manhattan’s west side.

4

Shop: Whether hunting deals in Chinatown, looking for luxury on 5th avenue, or boutique browsing on Broadway in Soho, you’ll find everything you’re looking for.

5

The Rainbow Room: Whether you’re looking to brunch on sunday or spend a magical evening surrounded by old world glamour, the Rainbow Room won’t disappoint. Feel like a drink? Raise the bar [literally] when you ascend 65 stories above the Rockefeller Center for a blend of bespoke cocktails and beautiful cityscapes.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch

1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break

2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails

The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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