With attendees from both Europe and the US, BEHAVE is a hand-selected gathering of the world's leading marketing executives. The attendees, speakers and staff are all defining members of the retail marketing landscape, eager to challenge their peers, share their discoveries and build the future of the industry.
BounceX is an international marketing technology solution that brings a “logged-in” experience to logged-out website visitors across all their devices. A category leader in device identity resolution, BounceX helps companies like Uniqlo, HelloFresh and Tribune Interactive orchestrate real-time, multichannel marketing programs customized for the individual behind each device. They’re best known for their impact on triggered email performance and website personalization.
Ryan Babenzien is CEO and Co-Founder of GREATS, the first digitally native luxury sneaker
brand.Ryan has been a thought leader and influencer of culture for over 20 years. As the Director of A&R at independent record label Correct Records, Ryan was involved in signing a then unknown record producer named Kanye West. His imprint in the sneaker culture has been documented in the book ALL GONE three times in the past 10 years. The sneaker styles Ryan has creative directed have been worn by celebrities and super star athletes, from Olivia Culpo to Kevin Durant, not to mention former President Barack Obama.
Steven Tristan Young is the Chief Marketing Officer at Poshmark, responsible for Growth, Product Marketing, Customer Lifecycle, Brand Marketing, Public Relations and Social Media Marketing. Prior to Poshmark, Steven was formerly the VP of Growth at Grubhub, the nation’s leading online and mobile food ordering company. During his 7-year tenure, he managed the company’s customer and market level growth programs, driving double digit growth year over year. Steven has also held leadership positions at DIRECTV, American Express, Endurance International Group and Puma Sports.
Kristin Kohler Burrows is a senior business executive with a track record of creating value and delivering results for small-cap to mid-cap, omni-channel lifestyle brands. With a relentless focus on the customer, her high-energy, visionary, and collaborative leadership style inspires teams to deliver transformative product and service innovations leading to profitable growth. Now a Senior Director as part of A&M's Retail Performance Improvement group, Kristin is a "corporate Ninja" focused on partnering with brands and retailers to drive top line and bottom line growth.
Leslie Emmons Burthey is currently VP of Marketing at FabFitFun, the lifestyle membership creating personalized experiences that introduce you to the best the world has to offer. At FFF, Leslie focuses on growth, content, CRM, and consumer insights. Leslie was previously the VP of Marketing at Winc. Prior to joining Winc, she gained consumer product experience at Christian Dior and Ralph Lauren in roles ranging from Financial Planning and Analysis to Merchandising and in-store immersion.
Diana Kim has over 13 years of digital media and performance marketing experience having worked at some of the fastest growing companies in the industry. She has led customer acquisition and growth at ClassPass, Glossier and Moda Operandi and is currently overseeing all performance marketing for Samsung's DTC eCommerce business.
Matt Gehring is the Vice President of Growth at Rothy’s, the wildly popular San Francisco-based shoe company. Matt is a seasoned marketer and Marine Corps Veteran with over 18 years of experience, leading growth and lifecycle marketing for rapidly scaling ecommerce businesses at every level.
With a focus on user acquisition, retention, analytics, and site optimization, Matt relies on a passion for melding data, psychology and customer experience to identify growth opportunities. Prior to joining Rothy’s, Matt drove growth at both new and established ecommerce companies such as Hims, Touch of Modern, Society6, and Provide Commerce (Proflowers brands).
Doug leads the e-commerce and data functions at Betabrand, building the systems, processes, and teams necessary to scale growth while advancing best-in-class customer economics. He has 20 years of experience with major tech and e-commerce companies including Yahoo!, Minted and NatureBox. He started his career in online travel, helping to launch and scale WorldRes, a platform for online hotel reservations the was acquired in 2004.
Shivani is a senior advisor at Charlesbank Capital Partners, where she specializes in digital across the portfolio. Most recently she worked at Full Beauty Brands, where she served as executive vice president and chief digital officer. Previously, she was an operating adviser for Apax Partners. Prior to Apax, she was multichannel director of New Look, strategizing this dynamic fast-fashion brand’s customer experience and growing their digital business.
Daren Hull has been trying to improve the buying experience for over 20 years. As Chief Customer Officer he is responsible for the revenue channels, marketing, and customer teams at Vera Bradley. Previously, he was focused on conceiving and growing DTC businesses for companies such as Amazon, Guthy-Renker, Williams-Sonoma, and L’Oreal. His work has received honors from the likes of ERA to L2, and he was named one of the original Shoptalk Heretics.
Joseph is the founder & CEO of Agency Within, a full service digital marketing agency managing budgets over $500MM. Joseph founded the agency in 2015, which has since grown to 100 employees and works with clients such as Nike, Shake Shack & Spanx. Joseph was previously the Senior Director of Digital Marketing and CRM at the Vitamin Shoppe, responsible for customer acquisition & retention for the $100MM+ e-commerce business and 700+ retail stores with revenue approaching $1B.
Siobhán Lonergan is Chief Brand Officer for Thinx and Icon – She drives strategic brand thinking across Thinx Inc. and ensures the seamless translation of brand strategy across all marketing, communication and design. Prior to joining Thinx, Siobhán was EVP of the Design Intelligence group at Sterling Brands New York, where she led global rebrands for Kleenex, Huggies, Aspirin and Aleve. She also pioneered and developed internal design processes for Kimberly-Clark to elevate the importance of design within their baby and child care and personal care sectors. In addition to her brand building experience Siobhán has led innovation initiatives for Pepsi, Mars, Kellogg's and Mitsubishi which gives her holistic perspective on the industry. She is also a student mentor for the Masters in Branding Program at the School of Visual Arts in NYC.
Michael Mothner is the Founder & CEO of Wpromote, the largest independent digital marketing agency in the US, helping clients Think Like A Challenger to accelerate growth and scale profitably. In 2001, Michael founded Wpromote out of his dorm room at Dartmouth College. The company is now one of the fastest growing and widely recognized online marketing firms in the country, with 400+ employees across 7 offices. Michael led Wpromote through several acquisitions from 2016-2017 and a recent minority investment from Shamrock Capital. A thought leader in the online community, he is a frequent speaker and contributor on digital marketing, entrepreneurship, and the profit-driven marketing approach.
In his role as the AVP of Marketing: Digital, Brand and Content at BounceX, Kris Mobayeni defines and implements the company’s core messaging and brand identity across all digital and written channels, as well as facilitating sales and strategic alignment. He previously used his passion for marketing analytics and strategic brand activation to great success at companies like Reebok and Syrinx Consulting. He is a graduate of Northeastern University with a BA in Business Administration and Marketing.