OpenText™ Optimost, a comprehensive marketing optimization solution, enables marketers to deliver optimized, engaging, and personalized digital experiences that increase brand loyalty, revenue, and customer lifetime value. Optimost uses analytics, experimentation, and OpenText expertise to maximize the value of your websites, mobile experiences, and campaigns. Our self-service platform and seasoned managed services team can help you build a more effective optimization program.
Create engaging, frictionless interactions to meet and exceed your marketing goals. Test and improve your personalization, geo-targeting, segmentation, design, and asset choices. Leverage actionable insights to better understand visitor behavior and address any weaknesses in the conversion funnel.
Convincify is a small and agile group of optimization experts who believe in one basic concept – measurable, bottom-line results. We’re a full-service testing agency, able to quickly ideate, develop, execute, and analyze. Going beyond the best practices, we excel at crafting custom-built optimization strategies for each client. Most importantly, we’ll dig in and get you past the resource constraints that hold a lot of companies back. Join our clients like Humana, Autodesk, Mercury Insurance, and Kaplan who get impactful A/B tests up and running fast. Learn more at www.convincify.com
Sentient is applying the world's most powerful distributed artificial intelligence platform to create breakthrough products for multiple industries. Founded in 2007 by the co-creators of what became, Siri, Sentient has raised more than $143MM in funding to create solutions for ecommerce, trading, medicine and agriculture. Sentient's Intelligent Commerce products apply AI to create more effective ways for companies to merchandise, recommend and display their products, increasing shopper engagement, conversion and loyalty. Learn more at sentient.ai/ascend
VWO has grown from an easy to use A/B testing tool to a comprehensive conversion optimisation platform that takes care of all your optimisation needs. From tracking goals and funnels to conducting user research and finally creating an optimisation plan that can be put to test, VWO has an out-of- the- box solution for each step in the conversion optimization journey.
At VWO, our aim is to help customers mature from tactical testing to adopting a winning optimization strategy. While this approach takes more effort to adopt, it guarantees better wins and a scalable optimization program.
Agency Within is a full service digital marketing agency. We are not just another third party, but rather an agency embedded within your organization. Our experience ranges from retail to travel to financial services, and our direct response focus means that our marketing strategies align with your internal profit goals. Get a free audit today to improve your digital acquisition program.
In July of 2016, EY acquired Society Consulting, a Seattle-based analytics consultancy focused on digital analytics and big data platforms in support of the digital customer experience. Society Consulting was founded in 2008 and quickly became one of the largest independent analytics consultancies in the nation. Now EY-Society, this team has a strong background in serving marketing and IT clients at large enterprises, with an emphasis on tech & software companies, media & entertainment, and retail & ecommerce. These capabilities, along with a culture of passionately tech-minded, hard-working professionals, makes EY-Society an exciting and impactful addition to EY’s Americas Advisory – Analytics practice.
BKV is an Atlanta-based performance advertising agency, specializing in using data-driven strategies to drive results for leading retailers and financial services companies like AT&T, SPANX and SunTrust Bank. BKV offers digital and traditional media services, creative, email marketing, SEO, social strategy, direct mail, and advanced analytics. For more information, visit bkv.com. BKV is a part of unified.agency which has offices in Atlanta, New York, Chicago and Princeton.
Liveclicker delivers rich customer experiences for leading brands across email and the web. Its RealTime Email solution brings static emails to life with content updated dynamically at the moment of open. Liveclicker’s video commerce solutions help today’s top brands – from production through conversion – generate the most ROI from video.
TwoToForty is an early stage startup in the marketing innovation and digital marketing fields. Our team, composed by scientists, marketers and technologists has developed a new and innovative engine that will change the way companies engage their audiences. Our software is a state of the art tool capable to capture individual preferences from a wide range of data sources (structured and non structured) and assigns the results of each individual to one of our 40 personality types. This allows our partners to build stronger relationships with customers, offering personalized experiences.
Zeel, the Massage On Demand® company, brings massage from licensed, vetted massage therapists to offices, events, hotels, and homes in 60+ cities. Zeel delivers high-quality chair massage to over 1,000 workplaces on a continuing basis, or as a one-time event. Book within 24 hours or in advance, and schedule on the Zeel app for iPhone and Android or zeel.com.
Feature your brand at the forefront of a content-rich conversion conference. Each customizable opportunity exhibits your solution and presents your experts as thought leaders to a global community of performance marketers.
At BEHAVE, turnkey sponsorships mean you can focus on building rapport and trust with enterprise brands, agencies, digital media, and world leading technology companies while our team assists every step of the way.
Decibel Insight's behavioral analytics software brings to life the way visitors interact with your website. It records every action visitors take on your website or mobile site and presents that data back to you as easy-to-interpret heatmaps, visitor session replays, form anaytics and more. See the content visitors interact and engage with, identify roadblocks to conversion, optimize the experience and turn more visitors into converted customers. Our mission is simple - we relentlessly seek to expose what works on websites and what doesn't in ways that are impossible to ignore.
Adobe Target is the personalization solution that makes it easy for marketers to deliver the right experience to the right customer using capabilities like rules-based targeting, A/B testing, multivariate testing (MVT), automated personalization, and automated recommendations. As part of Adobe Marketing Cloud, Adobe Target can also leverage insights and data from Adobe solutions for web analytics, audience management, content management, and mobile apps. With Adobe Target marketers offer visitors and customers the multi-device, multi-channel experiences that resonate, engage, and convert to grow business revenue.
Convincify is a small and agile group of optimization experts who believe in one basic concept – measurable, bottom-line results. We’re a full-service testing agency, able to quickly ideate, develop, execute, and analyze. Going beyond the best practices, we excel at crafting custom-built optimization strategies for each client. Most importantly, we’ll dig in and get you past the resource constraints that hold a lot of companies back. Join our clients like Humana, Autodesk, and Kaplan who get impactful A/B tests up and running fast.
Experiment Engine's unique technology enables marketers and product managers to implement conversion optimization more effectively than ever. Our software helps you manage your testing roadmap, identify opportunities for improvement, and source fully coded, fully designed test variations that can be run with a single click. Integrated with the most popular A/B testing tools, Experiment Engine is an essential tool for any sophisticated conversion optimization team.
HP Software empowers organizations to understand and engage audiences, reach new customer segments, and deliver dynamic and personal experiences across every channel, including print, web, contact centers, and augmented reality. With a portfolio of industry-leading products, including HP Exstream, HP TeamSite, HP Qfiniti, and HP Aurasma, we help businesses increase revenue, conversion rates, and customer loyalty using the diverse and growing volume of information powering today’s world. For more information, visit http://hpengage.com.
Maxymiser is a leading provider of cloud-based software that enables marketers to test, target and personalize what a customer sees on a Web page or mobile app, substantially increasing engagement and revenue. Maxymiser optimizes over 20 billion customer experiences per month for brands such as HSBC, Lufthansa, Tommy Hilfiger and Wyndham. Oracle Marketing Cloud is already the fastest growing software platform for modern marketers in the world. The addition of Maxymiser to Oracle Marketing Cloud will strengthen the most comprehensive solution to manage marketing programs across all digital channels and across the customer lifecycle.
Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.
VP of Sales, 3DAYS
With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.
Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.
Founder, Target Tween
Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.
VP, Digital Media, Clicker
As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.
Digital Director, Power Haus
Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.
Editor, Ad Market Magazine
Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.
Mobile Analyst, Mobile Arts
Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.
9:30 – 10:15 AM
Panel: "Tapping Into Niche Audiences"
Zee Nguyen – Ad Market Magazine (Moderator)
Forest Bello – VP, Digital Media, Clicker
Amit Sands – Digital Director, Power Haus
Jenny Grace – Founder, Target Tween
10:15 – 11:00 AM
Presentation: “Optimizing Spend In the Mobile Ad Space”
Kate Walsh – VP of Sales, 3DAYS
11:00 – 12:00 PM
Presentation: “Demystifying Metrics: Making Numbers Work For You”
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
12:00 – 1:00 PM
1:00 – 2:00 PM
Rapid-Fire Case Studies
Viral Mobile Ads
Crafting Your Brand Story
When Ads Advocate Action
2:00 – 2:20 PM
2:20 – 3:00 PM
Presentation: “The Mobile Ad Process: 7 Steps to Success”
Jerry Zen – CEO of 3DAYS
3:00 – 3:45 PM
Panel: “Consumer Feedback: When Ads Talk Back”
Jenny Grace – Founder, Target Tween (moderator)
Vee Nguyen – Editor, Ad Market Magazine
Sara Chen – CEO, AdTank
Charlie Gaudenzi – Mobile Analyst, Mobile Arts
3:45 – 4:00 PM
Jerry Zen – CEO of 3DAYS
4:00 – 5:30 PM
Grand Hyatt New York
109 E 42nd St
The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.
About our partners
The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events.
The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.
A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.